Презентация - "Презентация по английскому языку на тему Mass Media (средства массовой информации)"

Mass Media

Kim Yuna
521-M

What is Mass Media?
Mass Media is a medium to communicate the large masses whether oral, written, or broadcast to a larger audience. There was a time when people use to switch on the radio for listening bulletin information or pick up the newspaper for reading daily headlines and information to know what is going on in the world all-around with a cup of tea in their hands.

But with time, technology has changed and there are other media introduced to convey information to the masses such as:
Books and Magazines
Televisions
Internet videos
Films and
Documentaries

Types of Mass Media

There are various types of mass media we people, even the children who are at home watching cartoons and geography channels is also a kind of mass media.
We human beings, today, is surrounded by various types of Mass Media which influences our life. Through oral, written, and broadcast media, all age groups get knowledge, information, and entertainment.

There are 6 types of Mass Media:
Traditional Media
Print Media
Electronic Broadcasting Media
Outdoor Media
Transit Media
Digital Media or New Media

Traditional Media
Traditional Media is considered as the oldest form of mass media, which transfers culture and tradition from generation to generation. People over some time developed different ways of communicating through local languages and written mediums.

Electronic Broadcasting Media
Distribution of content and information through audio and visuals using the electronic broadcasting medium is called Broadcast.
Broadcast media is a useful medium of the spread of news and information to even illiterate people and persons having a listening problem or eyesight problem as well.
There are various Electronic Broadcasting Medium:
Traditional Telephone
Television
Radio

Outdoor Media
Transmitting information and news when the public is outside their homes are also known as Outdoor Media or Out of Home Media. The importance of outside media is that it provides information related to new products, social information or advertisement purposes to the masses.
Various forms of Outdoor Media are:
Signs and Placards
Posters
Banners and Wallspace

Transit Media
Transit media revolve around the concept of advertising when customers are out of home and are going through any transport or on the go to public places.
Advertisements are displayed on the public transport and vehicles on which brand promotion of a product and services takes place.
Forms of Transit media are:
Bus Advertising
Taxi Advertising
Rail Advertising

Digital Media or New Media
With speed and higher digital technology, the Internet has taken over all mediums of communications. Digital media is a two-way communication as users being active producers of content and consumers of content and information.
Digital or new media can be text, audio, graphics, and video. This media is increasingly getting popular medium of exchange of information due to ease of accessibility with a computer and Internet Connection.

Impact of Mass Media
In Modern culture and environment, mass media has become one of the significant forces. All types of mass media communications whether oral, written, or broadcast reach a larger audience.
Mass Media plays a very crucial and important role in Indian politics and democracy.
The intensive use of Mass media has made it easy to reach every corner of the globe.
Acts as a watchdog of the society.
It helps in the promotion of goods and services.
Inform, Educate and Entertain Masses is a Fundamental objective of mass media.